Thursday, October 28, 2010

Love Your Street Food by Fried Chillies

my all time favourite steamed egg custard from Jalan Sayur, Pudu

I was once told in an interview (one of those rare ones I occasionally give) that I'm not a food snob. On hearing that statement, I started to reflect back on my food choices and I realised that the interviewer hit the bulls eye with her analysis. I don't judge the ambiance of a place, whether it is a nice luxe setting with top notch fine dining service, a fast food joint or even a back street alley. As long as the food is darn good, it works for me.

curry chee cheong fun with decadent pork rinds from Pudu's Jalan Sayur stalls

Hence, I was tickled pink when I heard about Fried Chillies' Love Your Street Food campaign. It's a gallant approach since all these street food stalls or hawkers (with nary an advertising dollar campaign to their name) definitely deserve a big thumbs up for their efforts.Fried Chillies first started these awards last year so kudos to them for getting the ball rolling. We tend to have so many restaurant awards that street food is often sidelined.

Hokkien Noodles from the stall next to Fei Por Chicken Rice Stall, Pudu

What's your role in all this? Just vote for your favourites (the nominees are on their website) but do it wisely by honouring those who are dedicated to their craft. These are the men and women who wake up early in the morning to start the tedious preparation work and will not compromise on quality of their food and most importantly the cleanliness of their food. You have until 30 November to cast your vote.

You can also join up with Fried Chillies as they're taking a step further for this year's awards with food crawls to the nominees so you get to sample the food and decide. Also check out their wickedly good advertisements for the love street food campaign. I love the Char Kuey Teow lover one, a man completely in lurve with his wok hei plate of noodles that he'll forgo an amorous night with his wife. Most of all have fun doing all this. Happy Voting!!!

Post Script: Check out their latest Burgerlympics video too! There's even an appearance from the Char Kuey Teow man.

15 comments:

Michelle Chin said...

I'm the sort who dig into kuihs and tong sui more than CKT and similar dishes... Speaking of, I miss qing bao liong. :(

Au and Target said...

Hmm, I love dim sum at paramount Garden...

boo_licious said...

Michelle- I love kuihs and tong Sui too!

Au & Target - sounds very yummy...

asian-malaysian said...

Well done on suporting the campaign. The hokkien mee picture makes me wish there was such a catergory this year. Maybe we can get Adly to add it on on next year. ;p

Lyrical Lemongrass said...

You'll always be the most dependable person to give the best recommendations. And well done to Friedchillies. I enjoyed that CKT video too!

qwazymonkey said...

Eating is a pleasure, no matter where you go. :)

I've voted too!

thule a.k.a leo said...

that's why I have been reading your posts from day one I started my blog :)

Chefspiration said...

Thanks for the link Boo ;) Come join our crawls!!

Life for Beginners said...

Ah let's have more city/town/kampung-specific food crawls... Tons of good street food in Penang, Melaka, Sabah, Sarawak... :)

Tri Budiningtyas said...

I wanted to ask,
the steamed egg looks like Japanese food " Cawan Mushi / Mushi Cup "it's taste same ?

CUMI & CIKI said...

burgerlympics.. now THAT'S my kinda exercise.. LOL... (ok, not JUST that kind la.. other kinds too!;))

Sin Tai Lim said...

I always wanted to visit this place but never the opportunity to do so. Thanks for reminding me.

AugustDiners said...

i agree that you're not a food snob, thats why i love reading your blog. wish i can say the same for myself but ambiance plays an important role for me, i can go to back alley with mouse running around occasionally with my legs up the chair, but in the end it is what's the most comfort to me! i.e. air con, nice settings, nice presentation and the works. hehe =P

boo_licious said...

asian-msian - very sorry I missed out on yummy roti canai the other day & didn't get to meet you. Yeah, Hokkien Mee shld hve a category on its own but sadly nowadays not many good ones.

LL - the CKT video is hilarious!!

qwazymonkey - cool!

Leo - aww, so sweet of you.

chefinspiration - you're welcome!

life for beginners - u shld do one for Melaka? Am sure we'll put more kgs after that roadtrip.

Budi - the steamed egg custard has a similar texture to chawan mushi but it is sweet vs savoury and has no fillings.

C&C - hahaha, am sure there's also a few more pleasurable exercises that we can name in here. For the burgerlympics video, I love Honey's dead bored expressions!

Sin Tai Lim - the Hokkien Mee one of the Pudu Jln Sayur stalls. Jalan Sayur is my mainstay eat street nowadays while I'm kinda liking that slow cooked Hokkien Mee too.

Augustdiners - Ah, of course comfort is the best and definitely preferred but I guess what I'm saying is I don't turn my nose down to fast food or hawker food.

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