frozen yoghurt - chocolate and strawberry with banana
Every weekend, we inevitably gravitate towards Taman Tun Dr Ismail (TTDI) to stock up on the feline essentials. Thus, we spied this new frozen yoghurt shop that opened a few weeks back, looking a little forlorn tucked between the magazine shop and Ayamas. How weird, we were all discussing at the pet shop that why would anyone open a frozen yoghurt shop here, since walk-in customers will be lower here versus the malls.
juicy fruits poster and M&Ms at the toppings counter
Last Sunday, the neighbourhood seems to have warmed up to the place, as we spied a steady stream of customers pushing through the glass doors to get their frozen yoghurt fix. After checking with the pet shop owners, if the place was worth checking out (they gave their thumbs up!), I decided to pay a quick visit. The place is spartan white with a row of machines on one side, pictures of juicy fruits on the walls and a counter where you select your toppings.
tutti fruitti cups but everyone goes for the clear plastic ones (less weight?), the machines you pull down your frozen yoghurt from, gummies as topping
The place works on a "do-it-yourself" concept - go to the machines and select the flavours you prefer (I remember my choices were a basic flavour, vanilla, chocolate, strawberry and banana, lychee) by pulling the handle down yourself. I was aiming for 3 flavours - being all eager to try out something new but I realised, you had to be snappy with the pulling as before you know it, the container gets filled up quickly. I did manage to get 2 flavours - the chocolate which was delicious and the strawberry banana that was dissapointing since it lacked any strong flavour of either fruit. Once you are done with piling your cup with the frozen yoghurt, you can add any toppings you wish - a choice of M&Ms, oreo bits, peanuts, a large selection of fresh fruits, gummy bears and etc. Then it's time to pay as they weigh what you have taken and charge you RM5.30 for 100 grams. My cup of 2 flavoured frozen yoghurt was about RM10, quite a hefty price I felt especially since gelato at Bar Italia is about RM8.30. Even though we're not comparing apples to apples since frozen yoghurt is healthier with less fats and etc, but I honestly think Malaysians often look at the bottom dollar (RM in this case) more.
Seems this is owned by the Naza group who bought the franchise over from the USA, hence the sprouting of outlets everywhere (Sunway Pyramid, IOI Mall, Berjaya Times Square, Capital Square and Bangsar Shopping Centre) with their financial muscle. What we noticed was none of the locations are prime hence I'm not too sure how high their walk in traffic will be. For instance, the Bangsar Shopping Centre outlet is so well tucked at the back of Times Bookshop, you won't notice it unless you use the other bookshop entrance. From a financial and business point of view, kinda suicidal I reckon especially since the frozen yoghurt is not cheap in price and if I remember correctly, no frozen yoghurt place has survived long in Malaysia (maybe we all prefer eating ice cream and gelato!). If you wish for more information, visit the worldwide site as it has more information vs the Malaysian website that is under construction. Do check out the world map on the website and see how Tutti Frutti has conquered almost the whole world, kinda like world domination of frozen yoghurt.
Tutti Frutti Yoghurt
No. 11, Jalan Tun Mohd Fuad 3
Taman Tun Dr Ismail
Tel: 03-7725 2101
(Pork free. Same row as Ayamas and KFC. For a list of all the other outlets with addresses, see the Klue's website.)
*Disclaimer: The opinions expressed here is entirely based on my personal tastebuds and may vary for others. This review is time sensitive; changes may occur to the place later on that can affect this opinion. The reviewer also declares that she has not received any monetary or non-monetary compensation from this place for writing the review.