I finally had time to make it to the new doughnut place at the Curve. Ever since they announced their opening in the papers last weekend which I totally missed, it's been packed with people that there has already been a few blog reviews. It's located behind TGIF next to the yet to open The Apartment.
According to the people who work at this place, they say the doughnuts are based on a recipe from New York. Not too sure about it since there's no mention about a Big Apple Donut franchise if I google. It looks like this could be a similar doughnut set up to the ones who are now cashing in on the Krispy Kreme fame. Guess it's a good idea to bring this in and start a trend to reap the monies before the actual Krispy Kreme arrive on our shores. Kinda reminds me of the same business model the two doughnut places in Singapore are doing at Raffles Shopping Centre and at Vivocity where people queue up for their doughnuts.
Currently the opening promotion is buy twelve doughnuts at RM17 and get half a dozen doughnuts for free. Note that for the twelve doughnuts, you can choose the various types but for the free doughnuts they only give you Glacier doughnuts which is simply glazed. If you order a drink (not mineral water) as they also serve various coffee and teas, you can also get a free Glacier doughnut.
Signages are quite sparse when it comes to the types of doughnuts they offer and when I was there, not all the glass trays at the display counter were filled up. From a piece of paper stuck at the wall of their open plan kitchen, I counted a total of seventeen varieties but I've only managed to identify sixteen varieties. The kitchen is open plan and pretty small with emphasis on the doughnut glazing machine while toppings is added by hand. This first one is called California Almond - topped with icing and flake almonds. Not bad and not too sweet.
This one is called Cool Blue as it has blueberry jam in the middle while the sides are dipped in a glaze.
This is the Banana Rama - glazed with dark chocolate on the side and in the middle a dollop of strongly flavoured banana cream.
This is the Walnut - dark chocolate glazed with chopped walnuts on top of it.
This one is the Witnut which comes with a peanut butter filling and a white chocolate topping.
This is similar to the Ice Blue except this is called Hot Berry and comes with a strawberry filling.
This is their Snowy doughnut which is just a plain doughnut topped with icing sugar.
This is the Choreo - topped with powdered oreo cookies.
This is the Cocoring which is topped with Belgian dark chocolate.
This one is known as the Green Teaser whereby the topping is green tea. The flavour is quite subtle that it's not easy to figure out the taste of the green tea.
This one is the Mango Tango - topped with mango cream and glazed.
This has a cute name - Moonraker where it's milk chocolate glazed and sprinkled with Coco Pops which they claim is James Bond favourite.
Aside from these ones, there's the Glacier, Semi-Glacier which is less sweet, Iceberg (has vanilla and cream) and Simply Cheese which I know of. The doughnuts tend to be not very sweet and quite soft. Some reckon Dunkin Donuts is better as it's bigger and has more bite to it. Note that Dunkin Donuts and Big Apple Donut is selling each doughnut for RM2 but one dozen doughnuts is RM18 at Dunkin Donuts and slightly cheaper in Big Apple at RM17 but smaller. Half a dozen doughnuts at Big Apple is RM9.50 but RM10 at Dunkin Donuts. The boxes are pretty nifty - huge flat one for the one dozen doughnuts with detailed instructions to keep it refrigerated and to warm it up for 8 seconds in the microwave.
Per an annoymous comment left on Eat First Think Later's blog, the concept for Big Apple is exactly like an Indonesian chain of doughnut company called J.Co Donuts and Coffee. Strange but their website is down but this blog, A Guide to Organized Chaos by Aidil & Shaz has pictures of the J.Co doughnuts they sampled. Check the similarity of the design of the doughnuts right down to the glass trays and labels used at the shop which is the same as Big Apple Donuts.
Big Apple Donuts and Coffee
Lot G72A, Ground Floor
Tel No: 03 - 7726 4250
*Disclaimer: The opinions expressed here is entirely based on my personal tastebuds and may vary for others. The reviewer also declares that she has not received any monetary or non-monetary compensation from the restaurant for writing this review.
Tagged with: Doughnuts + The Curve